In a voluntary trade, all that participate are winners, with no losers. This is a fundamental fact of economics.
If you start from faulty premises, you will arrive at faulty conculsions.
There is NO evidence for your claim. Your claim is not varifiable, and I donnot accept it. On the other hand my claim is verifiable because it's all around us, every day.
If you want the Ipod more than you want the money and Apple want the money more than the Ipod, who exactly loses?