jkgaeng

Sure thing. In sales and email marketing, cold outreach is the process of contacting prospective customers that have never heard of your product/service. The emails contained content highlighting our companies value proposition. What's a research ethics review board? I'd like to know more and would be interested in replicating these findings and publish.

I work business development at a tech startup in Colorado. My team and I ran an interesting test to see how gender effects response rates to cold-outreach emails. The emails were sent to C-level executives working mainly at startups throughout the US (with a focus on NYC and San Francisco). The results prove to be good fodder in the debate over the subjugation of women in the workplace. Conditions: Same email subject line and content were used across all accounts. All emails were sent at the same time of day/week. Since the accounts were "ghost" accounts, they were checked and managed by 1 person (a male for the sake of full disclosure). 2 female, 2 male. The two males received responses but not a single 'yes' reply. The two women received 15x and 13x more replies than the men. The two women also received 5x and 8x more 'yes' replies. One women performed the best with 8 'yes' replies. Who said women have it hard? It sounds like women have an easier time winning business than men.