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CVS Caremark announced that in October of 2014 they will cease the sales of tobacco related products which account for 2 billion in sales. Larry Merlo stated “It's my job at the CEO to ensure that we're positioning the company for not just short term success, but long term success,” "We're evolving into more of a health care company and we're doing many things. We have 26,000 pharmacists and nurse practitioners, who are helping millions of patients across the country everyday, manage conditions like high blood pressure, high cholesterol, diabetes - all conditions whose effects are worsened by the impact of smoking.” There is a majority of Americans who oppose smoking. The first national drugstore to ban the sale of cigarettes and related tobacco products might benefit from from being the first to do so, while create a new standard for others to follow. I think this is an example of how the market proactively serves the interest of society before it is demanded of through state compliance. When I was watching this on the news a quote from Barack Obama stating "CVS Caremark sets a powerful example, and today's decision will help advance my administration's efforts to reduce tobacco-related deaths, cancer, and heart disease, as well as bring down health care costs,” . What is the administration proactively doing about tobacco related deaths besides making laws? Source: CBS NEWS