"Tragedy occurs when we would rather be right than happy, when we would rather sustain the illusion that we are in control than notice that reality is not the way we have told ourselves it is. If we hold negative self-concepts of which we are unaware, if we hold self-sabotaging beliefs of which we are unconscious, we are their prisoner. Only when we become conscious of our self-sabotaging beliefs do we become able to change our behavior. "As we see ourselves, so do we act. And our actions tend to produce results that continually support our self-concept."
--Nathaniel Branden (The Psychology of Romantic Love)
My questions:
Why would someone continue to have negative beliefs about themselves when they aren't true?
Why would someone be unaware of the beliefs they hold about themselves?
How would someone become aware of negative beliefs they hold about themselves, when they thought that they only held positive beliefs about themselves?
Why would someone have conscious beliefs and unconscious beliefs that contradict each other?