Alan C. Posted October 15, 2013 Posted October 15, 2013 Hollywood writes a new storyline for Obamacare Hollywood Health & Society, a program with the USC Annenberg Norman Lear Center got a $500,000 grant this week from The California Endowment to help TV writers tell better stories about the new health insurance law.Why try to get your public health message into fictional story lines? People learn from TV," says Marty Kaplan, the director of the Norman Lear Center. "Even if they know it is fiction, even if they know if writers can make stuff up, especially in the realm of medicine and public health, if a doctor says something to a patient, people tend to think that someone has checked that, that it’s true,” Kaplan says.. . .And that’s appealing to The California Endowment, which gave the $500,000 grant. Hollywood Health & Society will reach out to TV writers and editors says Daniel Zingale, Senior V.P. of Healthy California at The California Endowment. “They’ll be giving them content, storylines, information, so that people watching those programs will learn about Obamacare and useful information about how to get enrolled.”
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