HighBar Posted May 24, 2014 Posted May 24, 2014 I'm a big fan of AMC Movie Talk on youtube. This commercial posted to their channel yesterday. I was struck by what seemed to me to be an obvious message of irresponsible parenting. So I wrote "irresponsible parenting" in the comments. I thought calling this commercial out might get some support, but I got nothing but negative feedback from other commenters. They apparently do not see this commercial as I see it. Am I being overly sensitive to on the responsible parenting thing? The thing lacking in the comments is any regard whatsoever for the child, but plenty of empathy for the mom's right to go party! https://www.youtube.com/watch?v=lrJHNNgGjFw
dsayers Posted May 25, 2014 Posted May 25, 2014 I don't know. The interrupting call being proxy child care definitely seems like an odd choice. Like, I cannot ascertain what their message actually is. "We'll have booze at the theaters soon," okay. What does that have to do with a babysitter's call? I don't see how it adds to the advert. If somebody with child wanted to enjoy a night out/alcohol, they certainly wouldn't need booze at a theater to do so. In fact, while marketing to women is always smart money, I would see adding in that phone call, potentially limiting your audience to those with child, as being a smart move. I'm not a marketing guy though. I don't see anything wrong with the advert itself. I think it would be much better to leave the child in the care of the other parent or at least somebody that you could explain a nap ritual to before leaving and they'd care enough to retain it an not need to verify by phone. I feel that's being unnecessarily pedantic on my part though.
tasmlab Posted May 27, 2014 Posted May 27, 2014 I'm guessing the appeal of the commercial is to show mom's having cocktail fun at a more low-key destination (the movies) than they would go to when they were single (the nightclub). A sort of mashing of the two. As for "careless parenting", the woman is likely instructing her husband over the phone. I frequently let my wife go out to the movies or dinner with friends and don't find it to be an act of careless parenting. I don't see too much difference if it were a babysitter. As an anecdote, my wife and I went to the movies on Friday, left the kids with a sitter, and had drinks at the movie theatre. Everyone survived.
HighBar Posted May 28, 2014 Author Posted May 28, 2014 I appreciate the input. Thank you. I must have over-reacted to the commercial. I am new to FDR, well, I've been listening to Stef on YouTube for a long time, but only began to dig deeper into self knowledge 2 and a half years ago. I find that I can be overly sensitive to things like this, at this time. I needed some objective feedback to contrast the fire storm people gave me in the comments. Thanks again!
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