yuanqufucius Posted January 25, 2016 Posted January 25, 2016 Came across an article (http://www.forbes.com/sites/greatspeculations/2015/02/05/time-warners-cnn-will-see-steady-growth-in-subscription-advertising-revenues-in-coming-years/#2e8c2a464f6b) as I was trying to learn more about CNN subscription numbers. Because I would like to see a trend in those numbers, in order to gauge how popular opinions being shaped. As the article stated, CNN beat out MSNBC, and FOX dominates prime time viewership. What really interests me is that it mentioned advertising revenues, as a means to measure viewership and subscription. As one would expect to see, less people subscribe to printed media, and we see a drop in advertising revenues. However without Forbes coming out and announces that "so and so's advertising revenue increases and thus indicates that the subscription is increasing", I would never be able to easily find and dig that information. So is that kind of data publicly available somewhere? And what are some other awesome metrics that can be used to gauge subscription level? Of course I would like to see their subscription number drop into oblivion. As Stefan has mentioned in his numerous videos regarding the media portrayal of DJ Trump is grossly inconsistent, I think its reasonable to think there should be some level of boycotting of the media. And their subscription number should decrease. However, as I wade through news articles online, the first thing I read is the comment section, and it's overwhelmingly people calling out how the article is biased and full of lies, and down with lefties and etc. This led me into thinking, even though people hate the media and know that it's full of lies, but yet they still "subscribe" to them, because there is no alternative. People simply do not just want to spent hours and binge watch through DJ Trump's speeches, or subscribe to Freedomain Radio. The current media is the only "filter" they have for the narrative of the outside world. Unless there is a viable alternative, people will continue subscribe to the current media, and despise them constantly, and we will never see CNN and company become irrelevant. Independent and or media simply do not have the resources to cover the world as the established media do, at the moment, but it's definitely a trend, I think it's a matter of technical issue to distribute the work load of ground coverage by utilizing "citizen" journalists. But the only way to find out the progress about such development is to gauge CNN's subscription numbers. What are some other good metric beside advertising revenue, and how sound is this overall logic? Thanks!
Recommended Posts