Thanks for the responses, guys.
DCLugi, your comment is exactly what I want to address! I feel that we (folks who are moral without need for religion) put such a premium on truth and validity that we fail to realize the step-wise progression often required to dissociate from religion-based morals.
I know for me it was a gradual thing. Once you're there, you want everyone to just take the leap, but I feel many would do well to incorporate UPB into their religious moral construct, then slowly realize, "hey, I don't need all this religious cultural baggage, I'm just gonna be a good guy and stick to these principles I was supposedly upholding the whole time, anyway!"
I think we can all agree that the modern religions of the world teach that it is wrong to kill, rape, defraud, and otherwise mistreat people. The passages of scripture in favor of virtue far outnumber the exceptions (which we are always so hasty to point out).
So rather than making them feel uncomfortable about the cognitive dissonance required to defend religion-based morality, why not just help them solidify their personal stances behind UPB? I think it would be a grass roots effort against extremism.
I see this playing out most poignantly with the Muslim crowd. My friends who have been to the hotter, sandier, more oil-laden areas of the world confirm my suspicion that the towns are made up of a vast majority of normal folks, peaceful muslims who just want to go about their lives. If they felt that the vast majority of Muslims agreed to prioritize UPB principles found within their own teachings over the extreme exceptions, maybe they'd be able to talk sense into the extremists. The normal, peaceful folks just need to know they're in the majority, and that their voice matters.
And then if they could see that a bunch of Jews signed on to the same set of principles, and so did the American infidels, a bunch might wonder, "what are we doing all this killing for, anyways?"
I envision a FB comment with a picture of a white kid holding his paper that says, "I am a catholic, and I promise not to kill, rape, defraud, etc because that's the right thing to do" then a muslim kid can hold up the same thing.
and a jewish kid.
and a ... you get the point.
Maybe I'll start a UPB Facebook account and try to get the ball rolling, asking folks if they agree with the tenants to post a picture of them holding up a similar sign, then share it with all 1,000 of my contacts. I wonder how quickly it would/could spread?