For sure, but I'm actually excited!
Content creators are going to be placed into a position wherein their continued existence, or perhaps it is more accurate to say their continued success, will now be a function of their ability to activate their audience.
So one outcome one might expect from this new process is that some content creators will acquire, or reveal, such skills. Some content creators are going to fail, sure, but their audiences can be cannibalized by this newer iteration of content creator. Moreover, this new iteration is yet more free to speak uncomfortable truths.
Consider also the increased appeal of making this particular fruit yet more forbidden, the increased need for collaboration between content creators, the increased redundancy of finances and the drive to increase this yet more!
Well, I'm excited! I don't think Google have quite thought this through.